Automotive

This inspiring new episode in the Drive Defines Her campaign, conceptualised by Porsche Middle East, celebrates an Emirati woman who has soared to the top of her field. This campaign was part of a mission to highlight female leaders across the Gulf region & saw us construct a narrative around, as well as celebrate the success of Suaad Al Shamsi, the first female aviation engineer in the region.

The Dreamers Stories campaign shone a light on & celebrated the success of local entrepreneurs in the region. We wanted to create short films wherein the craft, values & passion of our protagonists stood out, guiding the viewer to draw similarities between these individuals’ and Ferdinand Porsche’s legacy of striving for success & daring to dream.

Episode 1
Filmed in multiple locations across the UAE, this episode features Gaby Hohmann, co-owner of Wolfi’s Bike Shop in Dubai. Her story is about coming to a new country with her husband and the dream of opening one of the first bike shops in the region. Fast forward to today, Wolfi’s has become an institution & the cycling scene in Dubai has exploded, with her & her husband at the heart of it.

Episode 2
Featuring Naim Chidiac, a recognised automotive photographer in the region, this episode focused on his struggle in finding his craft after arriving in Dubai from Lebanon, exploring how his passion for automotive photography developed. We followed him into the mountains of Wadi Showka where we went on a scouting mission, before filming Naim in action as he photographed the Macan. We then camped with him overnight in the mountains, as Naim reflected on how he had manifested his dreams, ready to rise at dawn the next day & do it all over again.

Episode 3
A professional Triathlete & club owner in Dubai, this episode followed Ryan Christian as he shared lessons on striving for greatness & experiencing success through helping others achieve their own goals. A relentless competitor, Ryan walked his through the gritty details of what it takes to win at the professional level, from an understanding of aerodynamics to technique & a resolute attitude to never give up. He dared to dream that he could compete at the highest level and now forges a path forwards for others to follow, sharing the lessons he has learnt along the way.

Brought to us by global advertising agency AKQA, this campaign was part of a social activation for the release of the all-new Toyota ‘Hilux Adventure’. We were tasked with creating two short films showcasing the Hilux mastering rugged terrains across the UAE, whilst exclusively featuring Emirati individuals whose real-life passion for adventure seamlessly integrated into the DNA of the Hilux.

Episode 1
‍Follow two Emirati lifelong friends as they explore the rugged terrain of the UAE in the new Hilux, from the coast of Dubai to the mountains of Fujairah. With one gliding effortlessly above the water & the other immersed underneath the surface, they are hard-wired to go off the beaten track in their search for adventure.

Episode 2
Follow Emirati adventurer Khalifa Al Mazrouie as he takes us on a journey into the mountains of Ras Al Kaimah. A seasoned climber, explorer & navigator he is a man possessed, hell-bent on living on the edge & staying as close to the action as possible. A lover of the natural, rugged landscape of the UAE, in Khalifa the Hilux Adventure had truly met its match.

Featuring the brand new Hyundai Tucson being driven across various terrains of the UAE, these stills were used for billboard advertising around Dubai, Abu Dhabi & other emirates. We conducted this shoot over two days in the desert roads near Fossil Rock, the mountain region of Wadi Showka, and the Dubai Marina Harbour, featuring the iconic Dubai city skyline as our majestic backdrop.

This photography campaign was designed to promote the launch of “Porsche Drive Rental” initiative on social media channels & websites across the Middle East. After successful introductions to other markets around the world, this program allows people to experience the sportscars of their dreams for a few days.

Deliverables:
x1 Content Link for Media containing all retouched images & 4K footage (including drone).
(click here to view the link which was shared with the media)
‍PTCs with the media were privately shared with them via download link.
‍GoPro footage from inside the cars was shared privately with each media outlet.
Bank of retouched images capturing general event coverage.
x1 Event Recap Video.

Event Summary
This regional press event took place at the same time as Icons of Porsche. PME invited select automotive media & lifestyle influencers from around the Middle East, India & Germany to Dubai to enjoy a driving experience from the Palm to the famous Bab Al Shams Desert Resort, with the route taking them through the dunes & around the lakes located at Al Qudra. Before the event took place, we were given the cars for two days to go out & capture stunning footage & images which were then retouched & shared with the media upon arrival. We were able to produce content of the cars across multiple locations, driving them through the heart of the city, into the desert, & inside the mountain region of Wadi Showka.

The media were then able to use these images, as well as the cleaned & colour-graded 4K timelines we shared with them, to create their own content for their Youtube & social media channels, publications, etc. We also captured general event coverage throughout the course of the driving experience, mounting cameras inside each & every car, as well as providing the media with a film & photography crew that were always on standby & ready to capture PTCs whenever possible.

For the final day of this event our automotive videography & photography crew followed the guests to the top of Jebel Jais mountain on a stunning scenic drive in the iconic Porsche Turbo’s from different generations. Flown over from the Porsche museum in Stuttgart especially for this & the Icons of Porsche event, this was a once in a lifetime experience for both us as well as the media!

Deliverables:
x1 Content Link for Media containing all retouched images & 4K footage (including drone).
(click here to view the link which was shared with the media)
‍PTCs of the media were privately shared with them via download link.
GoPro footage from the cars was shared privately with each media outlet.
Bank of retouched images capturing general event coverage.
x1 Event Recap Video
x4 Vertical reels for IG

Event Summary
For this automotive press event our crew travelled to Stuttgart where we were given the keys to the new Panamera E-Hybrid and tasked with capturing breathtaking stills and footage of it being driven through the Black Forest. Situated just outside the city of Stuttgart, the location of the Porsche Museum, we took the cars to the Black Forest for two full days to create as much content for the media as possible. From static photography with stunning backdrops, to tracking footage & aerial photography, we had a productive two days. We then retouched all the images, cleaned & colour graded the footage, and uploaded it to a link which was shared with the media upon their arrival.

Throughout the course of the event our automotive content crew followed the media on their driving experience from the Museum in Stuttgart, through the Black Forest and then to a private location for lunch. This gave us the opportunity to film high quality PTCs with the media, letting them focus on what they wanted to say about the cars whilst we focused on the technical aspects. This worked well because the media don’t need to worry about the nuts & bolts of creating content. Our film & photography crew are always there to assist them with whatever they need, and then once the day is over we organise everything, upload it & share it directly with them via a private link.

As part of this event our on-site editor also created three vertical reels during the event, for the client to be able to post on social media.

Deliverables:
x1 Content Link for BMW containing all retouched images.
x1 Event Recap Video
x3 Vertical reels for IG

Event Summary
This event was a driving experience for select media, owners & prospective customers organised by BMW. We sent an experienced crew over to the Bahrain International F1 Circuit to capture the action as the guests were given the opportunity to drive various models from the M Series around the track!

With a content crew on the ground and positioned at various parts of the track, we were able to capture both images & footage of the guests enjoying the driving experience. This was a full day event over the course of a weekend, with media & guests from different national markets being invited throughout the course of the weekend. We supplied the client with separate links containing all the best images from the Saudi market’s driving experience, as well as the Bahrain market’s driving experience, etc, which they then shared with each market for them to post on social media.

As part of this event our on-site editor also created three vertical reels during the event, for the client to be able to post on social media.

Deliverables:
x1 Event Recap Video
x1 Photo / Video Content Link for Media
x1 Bank of retouched images for Porsche Middle East

Event Summary
This regional press event took place at the Yas marina F1 Circuit, where Porsche had invited select media to enjoy a driving experience in both the GT3 & GT4 RS. One of the fastest production vehicles on the planet, the media were super excited to get the chance to be behind the wheel of this monster, and we were tasked with capturing every moment of their driving experience.

We were given the first day to capture rolling footage & tracking images of the GT3 RS whilst we had our tracking vehicle on site, equipped with the Tilta Alien Hydra arm. This mini Russian arm can be wirelessly controlled via a 7 inch monitor, with the remote operator manoeuvring the gimbal & camera position at will. We used this to capture as much high-octane footage of the GT3 RS driving on the circuit as possible, and then brought out the FPV drone to capture some aerial, close proximity footage. This footage was then edited on the same day, ready for the first wave of media arriving that evening to watch it during the driving briefing & give them a taste of what they were in for!

During this filming session we were also able to capture vehicle to vehicle tracking images of the car. All of this content was shared with the client, but also uploaded to a link for the media to be able to view & download so that they could create their own content with it for regional audiences.

Deliverables:
x1 Event Recap Video
x1 Photo / Video Content Link for Media (click here to view)
x1 Bank of retouched images for the client

Event Summary
This press event took place over 2 days, with two waves of select media being invited to test drive the new Audi A5 through the Dubai city & into the desert. Starting in Dubai Creek, the press were given a quick briefing before jumping into the cars & heading up to Al Qudra, where an awesome venue had been custom created specifically for this event. Our crew was on hand to capture general event content, to offer PTCs to the media, install cameras inside all the cars, as well as capture tracking footage of the A5’s on the road.

As always, we created a link and uploaded new retouched images on a daily basis so that the media would be able to download & repurpose this content for their own regional audiences. For this event Audi also wanted x2 vertical videos per day (one from the morning session & one from the afternoon), to post on social media & generate hype that the A5 had officially landed in Dubai. We had our on-site editor travel with the convoy and edit on the road so that we could make sure this content was delivered on time & Audi’s following on social media could tune in to the event.

Deliverables:
x1 Event Recap Video
x1 Photo / Video Content Link for Media
x1 Bank of retouched images for Porsche Middle East

Event Summary
We travelled to Cherrapunji – India for this regional press event. Labelled “the wettest place on earth”, it didn’t disappoint! This, as well as a breathtaking mountain backdrop covered in lush green forests, made for an epic driving route & plentiful opportunities to capture content of the cars. With the new Cayenne on site, we had one day to capture content with our ground & aerial filming crew. We were able to use this (along with extra footage we captured during the event) to provide the media with ample content (both footage & images) to repurpose for their own regional audiences.

Deliverables:
x1 Event Recap Video
x1 Photo / Video Content Link for Media
x1 Bank of retouched images for the client

Event Summary
Porsche Middle East created this super unique automotive event & invited select media to the mountains of Hatta to enjoy an unforgettable driving experience. In a fleet of customised Cayenne’s, we followed the media as they drove the cars off-road through the mountains, before doing a car change into brand new Cayenne’s. We then followed the convoy as they drove through gorges & gravel terrain before heading into the desert near Fossil Rock. The concept of this event was to showcase the Cayenne as Porsche’s new all-terrain vehicle, whilst still positioning it as one of the most luxury SUVs available.

Our crew captured every aspect of this event, from automotive images to b roll video footage of the media’s driving experience across all different environments. We curated a catalogue of high-octane images for both Porsche Middle East & the media to publish, as well as a link for them to download the video footage to then repurpose & use for their own content needs. Additionally, we brought our drone pilot & the DJI Inspire along with us to ensure we captured all the action from an awesome aerial perspective.

Deliverables:
x1 Event Recap Video
x1 Photo / Video Content Link for Media
x1 Bank of retouched images for the client

Event Summary
We headed to Al Qasr Resort & the majestic desert landscape of Abu Dhabi to cover this regional event for Porsche Middle East. Connected to the infamous Drive 2 Extremes marketing campaign, & whilst the car was still in country, our crew was brought in to film & photograph the car as VIP media were invited to come on location and experience how this all-electric car handled the desert terrain.

To capture stunning images for the Automotive Press Kit our photography crew & professional drivers first headed to Dubai Marina Harbour to capture the car at sunset with the infamous Dubai skyline as our backdrop. The light at this time presented us with the perfect opportunity to take static exterior & interior stills of the car. We then headed out to the desert of Sharjah near Fossil Rock. The sand here begins to turn from sun yellow into a more iron-rich red, & at the right time of day the light casts epic shadows over the sand dunes. We photographed the Cayenne here for the afternoon, before driving into the mountainous landscape of Wadi Showka where we caught the sunset & even photographed the car with the anamorphic lenses during twilight hours. We camped the night in Wadi Showka, giving us the opportunity to catch the golden hour the next morning, after which we drove over to RAK & headed up Jebel Jais. This winding mountain road, with a backdrop of some of the highest peaks in the UAE, provided us with the perfect landscape in which to capture some breathtaking images of this high performance Porsche racing up the mountain.

In an exhilarating collaboration with Porsche Middle East, we were entrusted with capturing the breathtaking Porsche GT4 RS, one of the fastest production cars on the planet. The crew embarked on a thrilling journey, taking the sleek, high-performance GT4 RS from the streets of Dubai to the dramatic heights of Jebel Hafit, a mountain known for its winding roads and stunning views. With the GT4 RS’s striking aesthetic — its aggressive lines & aerodynamic precision (not to mention the sound!) - the team captured the car as it powered up and down the mountain, perfectly reflecting its unrivalled speed, precision & performance. The rugged, awe-inspiring backdrop of Jebel Hafit, with its towering cliffs and sweeping vistas, created an iconic contrast to the GT4 RS’s sharp, modern design. The stunning images were then shared with regional media across the Middle East, allowing Porsche enthusiasts to see the thrill and beauty of the GT4 RS in this unforgettable setting.

In collaboration with Porsche Middle East, we were given the opportunity to showcase the Porsche Taycan Cross Turismo, one of the fastest production electric vehicles on the planet. The team set out on an unforgettable journey, capturing the car in the stark beauty of Dubai’s desert landscapes and the tranquil lakes of Al Qudra. But there was one added extra, this version of the EV came with a sleek roof tent design which could be unfolded in a moment to create the perfect camping opportunity. This was why we decided to head out to Al Qudra, one of the locals most favoured camping sites. The Taycan Cross Turismo’s sleek design, highlighted by its striking lines and performance-driven silhouette, was brought to life against the vast expanse of sand dunes, where the city’s distant skyline served as a stunning contrast. With its roof-mounted tent, which unfolds effortlessly to create a camping setup in a few seconds, the car’s versatility in remote locations became a focal point. The crew sought out the perfect landscapes, blending rugged desert terrain with peaceful lakeside backdrops, all while reflecting the vehicle’s ability to seamlessly transition from high-performance driving to an adventurous camping experience. We ensured every detail was captured perfectly, from the car’s powerful presence to the serene yet dynamic environments. The captivating images were shared with regional media across the Middle East, showcasing the Taycan Cross Turismo as both a performance powerhouse and an ideal companion for outdoor exploration.

Event Summary
This regional launch for the all-new Porsche Macan EV took place at the infamous Opus Tower, inside which a stunning projection show had been organised in the theme of an AI garden. We provided a ground crew consisting of x4 videographers & x2 photographers to cover this event, situated on different floors to capture various vantage points, as well as stationing fixed cameras on tripods around the venue to make sure we didn’t miss a moment of the climax.

Our editing team created three vertical videos, as well as a bank of retouched images, for Al Nabooda & Porsche Middle East to be able to post on their social channels, helping to generate & sustain engagement, as well as inform their audience that this prestigious launch event had taken place.

Event Summary
This regional launch of the all new Panamera E-Hybrid was an exclusive gathering of media & industry insiders which brought this new Porsche model to the Middle East for the first time. Led by Porsche Middle East CEO Manfred Braunl, this dramatic automotive event showcased the new features of the car in a custom-made building designed and built specifically for this event. We provided a ground crew consisting of x6 videographers & x2 photographers to cover this event, as well as an aerial unti who flew the DJI Inspire II & an FPV.

Event Summary
This event took place in the cultural district of Diriyah in Riyadh,  a recognised UNESCO site. We were tasked with creating a short film which was to be played on a huge LED screen inside the venue just before the Jaguar E-type was to be unveiled. This edit delved deep into Jaguar’s past, combining archival audio & film files with camera footage from today to create an homage to the brand’s historic racing pedigree, as well its contribution to iconic design & values of craftsmanship. The film also showcased the journey of the E-type from the factory to its arrival on the floor of this iconic unveiling.